Pyrée was born when our founder was trying to find the perfect phone strap for herself. Her phone is the closest thing to her as just like everyone else, she works, socialize and communicate with the world through it. Thus, it is important to her to have a perfect charm she wants to keep close to her every time.

She is a big fan of rose quartz stone, and once had a tiny tumble of rose quartz that she brought everywhere with her as a keepsake, unfortunately, was lost upon moving it from bag to bag. She decided to purchase another one and have a hole drilled into it so it can be beaded into a phone charm that up to this day, adorns her phone and was never once been replaced with another. She believes in meaningful gifts and trinkets; she wanted to design and create straps that are not only pretty to wear but worth being kept close to.